Social media monitoring and listening (Sprinklr, Hootsuite, Sprout) But some common tools for brand management include: The tools you’ll use as a brand manager will differ depending on the specific responsibilities your company expects you to perform. Maintaining relationships with company stakeholders Managing budgets to support branding efforts
Managing projects through various stages of development To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.Īs a brand manager you may be responsible for:Īnalyzing data for trends, insights, and informationĪdvising multiple teams on branding strategyĬommunicating with marketing teams to ensure brand alignment Let’s review what a brand manager’s responsibilities entail, the tools you may use in the role, and what it takes to become one.īuilding a brand strategy means building a unique story and experience for customers-something that connects them with a company and its products and fosters loyalty over time.īrand managers are responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. Brand managers aren’t necessarily expected to perform these responsibilities, but their knowledge will help guide each respective team to develop messaging and assets that align with a brand and strengthen its position in the marketplace.
Working in brand management means developing a strategy that sets a company apart from its competitors and builds a long-lasting relationship with customers.īeing a brand manager means taking on a broad role that often requires familiarity with many aspects of marketing, including market research, content marketing, digital marketing, social media marketing, and design.
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